The value of a stock ticker

Weekend Unlimited Inc. shares surged as much as 65 percent in early trading after the pot firm said Friday that it won the first-ever random lottery for a Canadian ticker symbol. The company debuted on the Canadian Securities Exchange on Oct. 15, two days before the country legalized recreational marijuana. The stock had fallen 57 percent since the Oct. 15 market close, bringing its market value to C$28.6 million before trading opened Friday.

Weekend Unlimited Inc., YOLO, POT. This is a masterclass in company branding. From Bloomberg.