OpenAI Instant Checkout, AI and Long Tail E-Commerce, Is AI Different?
stratechery.comIt has been clear for a long time now that ChatGPT is a powerful tool for commerce, and the company has been taking baby steps to close the loop, with things like product carousels, an in-app browser (which lets OpenAI capture web usage and attribution), and the overall concept of having a router deciding how to answer every query. This, however, is an explicit step into the transaction itself — and it's almost certainly not the last.